I mean, look at these snippets I found online. “Exquisite craftsmanship and timeless elegance.” Okay, fair enough. “Luxurious leather goods and signature intrecciato weaving technique.” Yeah, yeah, we get it, fancy weaving. But then there’s this one, “Bottega Veneta 101: A ‘Quiet’ Luxury.” *Quiet* luxury? What even IS that? Is it like, whispering how much your bag cost to your friends? I dunno, sounds kinda pretentious if you ask me. Maybe it means you don’t have to yell about the logo.
And then I see this Brandless thing listed with it? Brandless *Bottega Veneta*? Now *that’s* confusing. It’s like, they’re diametrically opposed. Brandless is all about simplicity, right? Like, “beauty of simplicity and versality.” Which is nice! I’m all for being simple, I hate overly fussy things. I think it’s more about simple and versatile. But that is just what is written!
But Bottega? Bottega is like the opposite of brandless, right. Like, you buy it *because* of the brand. It’s a status symbol. So how do you even *do* “brandless” Bottega Veneta? Is it, like, the *idea* of Bottega without the actual price tag? Maybe they sell simpler, less embellished version for less? I can’t say, but it sounds like a contradiction.
Then I’m reading about women’s jewelry on their site, express delivery, gift wrapping…Okay, Bottega, we get it, you’re fancy. And they want me to sign up for their newsletter, “exclusive updates”…I’m not sure, I am already getting a lot of newsletters in my inbox.
And pricing references? Like, are people *actually* keeping track of Bottega Veneta prices? Wow. And I saw something like “descubra artigos de couro artesanais.” I think it is in Portuguese. I don’t know this language, but I am pretty sure it is something about leather.
Honestly, it’s kinda all over the place. Bottega Veneta is this mix of serious luxury, quiet luxury, the suggestion of brandless-ness, and international appeal. It’s like they’re trying to be everything to everyone. Which, let’s be honest, is kinda what all brands do these days, right?
