I mean, you can’t swing a Birkin without hitting some headline about luxury goods driving European stocks sky-high. And who’s leading the charge? HERMES, duh. They even breached that crazy €300bn market valuation. Like, seriously, that’s a *lot* of scarves.
But here’s the thing that’s been kinda bugging me. All these articles are like “Hermès breaches…” and “Luxury groups drive….” Okay, great. Numbers are cool. But what *does* Hermès *do* exactly? I mean, besides making ridiculously priced handbags that somehow become investments?
I went digging. The official Hermes online store…well, it’s an online store! Shocker! They sell stuff. (I knew that, okay?) But then you see stuff about quarterly/annual income statements. And those are like, Greek to me. Where do you *find* that junk anyway? Some of these articles point to company profiles. You know, the kind that makes you feel like you’re back in econ class. Snooze-fest.
Then there’s the stock ticker: HERMES INTL Common Stock FR0000052292 XPAR Euronext Paris. Wowza. Try saying *that* three times fast. Apparently, MarketWatch has the goods on real-time prices and stuff, so maybe that’s where the real juicy bits are. Like, who’s actually *buying* all this stock? Is it just rich people buying it because…well, because they’re rich? Or are regular Joes trying to get in on the action, thinking it’s a “safer” play? (Honestly, investing in anything feels risky these days, amirite?)
And LVMH and Kering? They’re in the mix too, apparently influencing the fourth quarter results. It’s all intertwined and honestly kinda confusing. It’s like a high-fashion soap opera, but with spreadsheets.
