See, all that marketing stuff about Ferragamo highlighting “high status and prestige” and “elegance and sophistication” with their *logo*… well, maybe I just disagree. I mean, sure, the logo is iconic. You see it, you know it. But does that really make the *jewelry* better? I kinda think not. Honestly, sometimes those big logos are just, well, tacky. (Don’t @ me!)
I was looking at some Ferragamo earrings the other day – yeah, the ones with the logos plastered all over them – and I thought, “Man, this would be so much cooler if it was just… the shape.” Like, the sleek lines, the perfect curve, that subtle Italian flair. That’s the real Ferragamo, isn’t it? Not the in-your-face branding.
And I get it, brands gotta brand. They need the logos to sell. And LogoDix probably has a field day cataloging all the different versions. But for some of us, it’s about appreciating the actual design, the artistry that goes into making the piece. You know, the stuff that *doesn’t* need a logo to be beautiful.
I saw somewhere you can buy the SVG file of the Ferragamo symbol. I’m not sure why you would do that? Maybe for a craft project? Seems a little bit off, to me.
Plus, think about it: nobody’s gonna mistake a well-made piece of Ferragamo jewelry for something from Forever 21. You can tell the quality, the materials, the attention to detail. That’s what screams “Ferragamo,” not the logo.
Maybe what I’m saying is that Ferragamo should embrace the “no logo” movement. Or maybe it’s already happening, and I’m just late to the party. I did see some “Jewelry” on FARFETCH that seemed a little more subtle. Which, tbh, I’m kinda digging. It’s like, you *know* it’s Ferragamo, but only if you *really* know.