First off, let’s be real, Loro Piana is *expensive*. Like, “sell-your-kidney-on-the-black-market” expensive. We’re talking seriously high-end cashmere, vicuña that probably costs more than my car, and generally just… stuff that normal people can only dream about. I mean, LVMH bought 80% of the company for TWO BILLION euros back in 2013! That’s, like, a *lot* of pasta.
Which brings me to my point… overrun stock? How does *that* even happen? Loro Piana is all about exclusivity, quality control, and making sure everything is absolutely perfect. So, like, are we talking about a rogue sweater with a slightly wonky stitch? Or maybe a pile of pants that didn’t quite meet the ultra-stringent standards? It’s kinda hard to imagine.
See, the thing is, I’ve seen stuff advertised as “Loro Piana overrun” on eBay and stuff. And, honestly, I’m super skeptical. I mean, maybe there are a few legitimate pieces floating around, but wouldn’t LVMH/Loro Piana just… shred it? Or, like, *burn* it in a dramatic bonfire to maintain the brand’s image? That’s what I’d do if I was them, anyway! It seems way more on brand.
Plus, the stuff I see online often looks… *off*. The logos are a bit weird, the fabric doesn’t quite have that sheen, and the price is suspiciously low. Suspiciously low for Loro Piana, anyway. So, like, you gotta be careful. It could be a really good fake, or maybe it’s just old stock sold off from some reseller?
The other thing I’m thinking about, and I’m totally spitballing here, is the whole ethical angle. Loro Piana is supposedly pretty big on sustainability and supporting the communities that produce their raw materials – like that stuff about the people in Lucanas needing machinery to weave vicuña. So, wouldn’t selling off “overrun” stock at a discount kinda undercut those communities? I mean, if people can get cheaper Loro Piana, would they still be willing to pay the full price for the sustainably sourced stuff? It feels like a complicated question… and I don’t have the answer tbh.
